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In 2008, Caffeine Cowboys, a cafe in Melbourne, commissioned ideas that matter to create an identity for them. To reflect the image of playful lawlessness as suggested by their name, we conceptualised a branding that called to mind the spirit of the Wild Wild West. We used a strong colour scheme for their brand identity as well as a logo that is a nod to the legendary maverick the Lone Ranger. We followed up with a complementary design of a sheriff’s badge containing a cheeky slogan designed to elicit a “Yeehaw!” from customers who sip on their brews.
We also assisted with their social media and online marketing.
Sadly, the business closed their doors in 2010.