Back in Balance
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In 2012, Back in Balance commissioned ideas that matter to create a logo and marketing collateral for them as well as set up their website and create a social media presence.
Back in Balance is a clinic which treats children with neurological disorders, and ideas that matter conceptualised a logo consisting of a row of children rendered as icons, which is simple and yet at once identifies the target clients of the business.
The bright, cheery colours we selected are contemporary and, at the same time, evoke the happy, carefree spirit of childhood.